When I was younger, there was a product called Ice Milk that was sold in all of the grocery stores. I was essentially Ice Cream that was made with milk instead of cream.
Now I am sure that some people were concerned with the fact that it was lower in fat content. However, the primary purpose of the product seemed to be that it was a lower cost product. In short, it was a cheaper version of ice cream. I know that it was what our family had most often – we were a large family where volume was an issue.
I defy you to find Ice Milk anymore. Marketing has replaced Ice Milk with Light/Lite Ice Cream. Essentially it is the same product, only now it is upscale. Why was it not allowed in the past? Simple, Ice Cream had to have a certain fat content to be called Ice Cream in those days.
And the new Light/Lite Ice Cream? Is it still a low cost alternative to Ice Cream? Fat Chance (pun intended).
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